How Effective Is Advertising With Credit Based Safelists?
Simply put, a normal safelist allows member to decide whether or not to read emails sent from other members, while also allowing them to email members. The problem with most safelists is that most members do not read their emails! They set up a specific list email address just for these emails, and then go in every once in a while and just delete all the emails that they receive from the safelists.
Why? Probably because they receive so many messages that it is impossible to read them all.
Why are credit based safelists different? They effectively do two things: make sure that your messages get read and that each message sent out will result in hits to your website.
How do they work?
1. A person signs up and gets a certain amount of credits. They can sign up as a free or paid member. Of course, paid members get more credits.
2. With these credits a member is able to send to as many members as he has credits for. If you have 10,000 credits then you are allowed to send an email ad to 10,000 members.
3. What happens when a member has no more credits? They must earn them, and now we find out why credit based systems are much better then normal safelists.
There are two ways for members to earn credits. They can be purchased or they can be earned by reading emails from other members. The number of credits you get from reading each email varies depending on the safelist and the email address that the message is sent to.
TIP : You will get the best results with credit based safelists using a lead capture page. It is important to get contact information, why? Followup! The more persistent you are the more success you will have.
Are you looking to improve your ad copy? If you are serious about marketing then you need to be looking for new and better ways to improve your ads. Review some of those ads you get. What buzz words are being used? Are the ads long or short? What type of headings do you see? Which ones attract your attention?
This is what some call effective advertising.
Credit based safelists may change the way marketers feel about safelists. Considering the state of email today, wouldn't this be a good thing?